Appmax was born to answer one question: how do we use technology to maximize sales and give customers a better experience?
Maximizing the potential of every business.
We don't just deliver payments, we're your performance partner.
We built Appmax with a mission to change the game: proprietary technology, real-time decisions and a team that understands that behind every approved Pix, boleto or card there is an entrepreneur making dreams happen. And we do this because we know that reality up close. Not because we sell a product, but because we've lived the problem.
- Proprietary technology
- Real-time decisions
- A team that gets the business
Our history
- 2015
Appmax's history begins in 2015, when siblings Betina and Marcos Wecker opened a health and beauty e-commerce. And ran into a problem the whole market pretended not to see.
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The payment solutions available were built to reduce risk, not to sell more. They automated processes, blocked fraud and declined legitimate sales, ignoring the impact that had on those who sell.
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That's when the idea that would become Appmax was born: a platform built around one guiding question: how do we approve as many sales as possible without giving up security?
- 2015–2018
From 2015 to 2018, more than 1 million orders went through the platform. Each one taught us something new about approving more and converting better. That learning became proprietary technology that impacts thousands of businesses every day and has already been part of purchases by more than 80% of Brazil's economically active population. Numbers that, to us, mean one thing: trust.
- 2018
In June 2018, we opened our doors to the public. Eight years later, we are around 400 maxters driven by the same purpose: to make Appmax the platform that delivers the most results for every business.
Made by real people
Office, teams and events. Behind the technology, there are people who live the challenge of those who sell up close.
Our clients are our partners
We call those who sell with us partners, not clients. Because we know what's behind every number: a business built with effort, often from scratch, by someone who bet everything on it.
It's that weight that guides every decision we make, from rate to technology. Before any change, we ask the same question: does this help our partner reach maximum performance?
That's why we also don't believe in a good rate without high conversion. One without the other doesn't sustain any business. And delivering both, together with real people ready to help when you need it, is our commitment to every Appmax partner.
Shall we sell more, together?
Maximum payment performance: a good rate, the best conversion and real people to help when you need it.